We spent 4 months working on 3 spots for the Volvo C30. Based on real quotes commenting on the car, we were asked to come up with concepts and direct the ads. This ad was based on the quote ‘It reminds of a greyhound, it’s very muscular back legs.’ Bizarrely, although broadcast in Europe, it was never shown in the UK, as there were concerns it would encourage people to use their cars to race against dogs. Produced at Not to Scale.