Working with ThinkFarm we were tasked with creating an animated sequence to explain Tricalculate, a complex financial service offered by NEX, a global company that helps firms manage their trades and risks. They had recently been rebranded, but had no illustration style associated with their brand. We were given a rough narrative and colour pallette, which we used to create a more detailed storyboard and developed the illustration style specifically for NEX.

It was required to have subtitles, rather than a voiceover, as it was to be used externally in office environments where the computers generally have the sound disabled.

Achieved on a small budget, we also re-purposed the elements for a web banner campaign.

N.B. – The colours are wrong if viewing in Firefox (we don’t know why!). So please view in an alternative browser. Thanks.