We were asked, by DC&CO, to create a launch animation for Finishing & Interiors Sector (FIS), a company formed as a result of a merger between AIS and FPDC. They are positioned as a mark of trust in the construction industry, assuring a certain standard is achieved when it comes to the installation of interiors in new buildings; in the same way as Gas Safe is a mark of trust for gas engineers. We were provided with still photography, identity elements, a colour palette and a script. It was up to us to create a visual story that both introduced the brand and instilled a sense of pride. The brand development itself was at an early stage, so our role was to expand on what we had been provided and create a sharp, modern, aspirational piece for what is a relatively dry subject matter.



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