MAGIC RADIO

Working with ThinkFarm, we collaborated on the idea and then directed and oversaw the post-production on this campaign for Magic Radio. Aimed directly at 35-50 yr-old, mainly suburban / metropolitan women, the idea was to, unashamedly, take ownership of what the brand stood for…a kind of joyful escapism. Including the five key presenters was part of the brief, so giving them their own colourful ‘glow’ seemed like a simple metaphor. Using dancers to express this felt like a no-brainer – is there a more pure way of expressing joy? Shot over 2 days, it’s one of those rare occasions where the vision matched the reality, leaving the client absolutely delighted, and hopefully moves the brand into a more confident stylish space…all thanks to a great creative and production team.

Agency – Thinkfarm
Producer – Milly Upton
DOP – Jack Maddison
Styling/Art Direction – Doris Helmlinger
Stylist – Frankie Noller
Choreographer – Alexandra Green
Edit – Tom Herring
Dancers – @idamayyy @vanessavincepang
@fionaflorczak @erinjardine1 @benjaminrit
@antoine_tsturge @aleshiawilliams